Abstract

Suggested are the results and analysis of the evaluations from the carried out by the author a purposeful study of the consumer market in Bulgaria on the matters of the serving the buyers. As a result of this study are specified the elements of the system of serving the buyers, revealed are their base dimensions, determined are the directions of evaluating the serving, structured are the opportunities for overcoming of the problems of the serving, evaluated is the significance of the different factors of serving. On the basis of these evaluation are outlined projective directions for development of the serving of the buyers on the consumer market in middle-term perspective.