Original article Microeconomics

MODEL OF THE IMPACT OF "DESIGN THINKING" ON BUSINESS RESULTS IN BULGARIAN BUSINESS ORGANIZATIONS

Gergana I. Koleva - Assistant Professor at the University of National and World Economy
Matilda Aleхandrova - PhD, Professor at the University of National and World Economy
Received: 17 Jun 2025
Revised:
Published:
Downloads: 0
Citations: 0
book 2/2025
JEL D02 L2 С92 M1 М5
DOI https://doi.org/10.56497/etj2570204

Abstract

There is a growing need to update labour processes in leading Bulgarian enterprises. This has become a vital condition for their sustainability and prosperity and involves integrating tailored new approaches, including management methods such as "design thinking" to make use of the human capital available in the country (young employees, new users and partners). It has provoked the search for and creation of a model highlighting the impact of "design thinking" in all business endeavours wherein the activities of relevant stakeholders and managers are a decisive factor influencing the degree of design integration with business practices in the company as a whole. Based on a detailed review of the literature on the topic, definitions of the "design thinking" concept were systematized from the point of view of its practical application in corporate management. Successful methodological practices were studied, resulting in the development of six tools appropriate for resolving various business issues and supporting the activities of managers. The developed model regarding the impact of "design thinking" on business outcomes was tested, and the formulated hypotheses were verified through correlation analysis. Conclusions based on the testing of this model which could be useful to businesses are summarized at the end of this paper.

How to cite this article

Koleva, G. I., Aleхandrova, M. (2025). Model na vazdeystvieto na dizayn misleneto varhu stopanskite rezultati v balgarski stopanski organizatsii (Model of the Impact of "Design Thinking" on Business Results in Bulgarian Business Organizations). Economic Thought Journal, 70 (2), 213-232 (in Bulgarian). https://doi.org/10.56497/etj2570203

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