Abstract

Recently a book by Assoc. D. and Assoc. Naydenova, the result of their planning project at the Institute of Economic Research at the Bulgarian Academy of Sciences, which is devoted to the actual problem of human capital management in the company. The main focus of the work is the determination of the dynamics and regularities of the relationship between the socio-anthropological determinism of the process of human capital management in the firm and the applied motivational techniques for the realization of successful firm organization and effective firm management. The discursiveness and complexity of this topical interdisciplinary issue, which still has few authors in Bulgaria, is perceived as a scientific challenge by Assoc. Milanova and Assoc. Naydenova. This makes their book interesting, readable and provocative. It does not burden the reader, but on the contrary, delicately orients him in the problems and options for their solution, while appealing for reflection and building one's own position.