Abstract

In recent years, not only globally, but also in Bulgaria, the interest in personal finance has grown significantly. In this regard, the first Bulgarian book on this topic has recently been published, authored by Associate Professors Daniela Bobeva and James Iolovski. Although it is intended for students, the combination of a well-presented theoretical basis with a rich practical presentation makes it both useful and easily accessible to a wide range of readers. The relevance of the book for Bulgaria is related to three main problems: the low financial literacy of the population; the fragmented and sometimes misleading financial information provided to consumers; and the poor and inefficient use of financial services.