Original article History of Economic Thought, Methodology, and Heterodox Approaches

CRM ON RELATION TO INTERNATIONALIZATION STRATEGIES

Plamen Ruskov - New Bulgarian University
Received: 13 May 2024
Revised:
Published:
Downloads: 0
Citations: 0
Book 1/2024
JEL F00 M20 M39
DOI https://doi.org/10.56497/etj2469105

Abstract

 This study examines the pivotal role of Customer Relationship Management (CRM) in the realm of international business strategy. By analysing various definitions and models of CRM, it identifies how CRM strategies align with organisational goals across different market conditions and cultural landscapes. The paper synthesizes these findings to propose a comprehensive CRM approach that enhances customer satisfaction and organisational profitability while addressing the challenges of international business operations.

How to cite this article

Ruskov, P. (2024). CRM spryamo strategiite za internatsionalizatsiya (CRM on Relation to Internationalization Strategies). Economic Thought Journal, 69(1), 85-101, (in Bulgarian). https://doi.org/10.56497/etj2469105

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