Original article General Economics and Teaching

THE INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO HUMAN RESOURCE MANAGEMENT: APPLICABILITY IN HR PROCESSES WITH A HYBRID APPROACH "HUMAN + AI"

Milena Milenkova - University of National and World Economy
Received: 31 Mar 2026
Revised:
Published:
Downloads: 0
Citations: 0
Book 1/2026
JEL O33 M12 M54 J24 D83
DOI https://doi.org/10.56497/etj2671107

Abstract

The integration of artificial intelligence (AI) into human resource management (HRM) exists as a process to varying degrees in contemporary reality, while its extent and manner depend on the maturity of the organization. This paper examines the applicability of AI across all  stages of the HR process and leads to the conclusion that a hybrid “human + AI” approach is needed. The aim is to outline the opportunities and limitations of using artificial intelligence in human resource management and to propose a conceptual framework in which the human factor retains its leading role. The empirical basis is formed by a study among leading experts in the field of HRM and organizational managers, conducted in parallel with a pilot study among organizations operating in the Republic of Bulgaria. The results confirm various degrees of AI applicability across HR processes, the significance of ethical and regulatory conditions, and the need for human control in making sensitive decisions. On this basis, a “human + AI” conceptual framework is proposed for innovative human resource management.

How to cite this article

Milenkova, M. (2026). Integratsiya na izkustven intelekt v upravlenieto na choveshkite resursi: prilozhimost v HR protsesi s hibriden podhod „chovek + АI“ (The Integration of Artificial Intelligence into Human Resource Management: Applicability in HR Processes with a Hybrid Approach "Human + AI"). Economic Thought Journal, 71 (1), 156–171 (in Bulgarian). https://doi.org/10.56497/etj2671107

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