Abstract

The article analyses key issues which have an impact on the development of insurance culture. Trends in insurance regulation and supervision at the European level are identified and the Bulgarian context is discussed during 2007-2013, outlining the main market dynamics indicators. Survey results about life insurance issues of youth in Bulgaria are offered from private opinion poll, carried out in December 2013. The low degree of insurance culture of Bulgarian youth is due to insufficient resources to buy insurance products, as well as limited public awareness campaign. Therefore, it is necessary to focus on the role of universities and the school network to enable a more fficient access to financial education for young people and their families. Insurance companies should be involved in this process in order to raise the level of confidence of consumers of insurance products and services.