Original article Business Administration and Business Economics • Marketing • Accounting • Personnel Economics

Opportunities for sustainability in online stores

Nadezhda Dimova - New Bulgarian University
Received: 31 May 2022
Revised:
Published:
Downloads: 0
Citations: 0
Issue 3/2021
JEL M3
DOI https://doi.org/10.56497/etj2166303

Abstract

Consumption and consumer behavior have changed extremely rapidly over the last few years. In the conditions of COVID-19, this process is even more dynamic, which presents a serious challenge for all managers and especially for marketing managers. There is also a very specific feature in terms of achieving sustainability in online stores. There are many factors that influence this particular relationship, but it remains important for both consumers and companies. In view of this, the study presents and analyzes the real opportunities and ways to achieve sustainability in online shopping.

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