Setting up of own markets of agricultural producers
Abstract
Alternatives have been searched for surer and quicker access for the Bulgarian agriculture producers to agrimarkets, considering their difficulties in this aspect. The insignificant number of studies in this sphere in Bulgaria indicates a lack of correspondence among the research on this problem, its relevance and the needs in the practice of agricultural producers. The analysis involves direct marketing of the farm output on contract basis, establishment of auctions and own farm markets. The main advantages and disadvantages are outlined. It is found out, that the Bulgarian farmers are interested in investing in own agrimarkets – organizational and consumer markets, because this is an active marketing policy, that will contribute to a more secure and independent sales procedures.
